The holidays are rapidly approaching. In about a week your company should start really pushing gift card or certificate sales. Once the holidays are over and consumers have spent a large majority of their discretionary income, gift cards will help boost your sales through January and February. Here are some tips for increasing these sales through the holiday season:
1. Employee Incentives: Start a contest amongst employees where the highest sale earners win some sort of prize. This will foster healthy competition between your staff. Instead of guessing what they would like, take a poll and find out what they find valuable. Another way to accomplish this task and reward everyone is to offer a percentage of gift card sales as a bounce back to your employees. For example, if you offer 10% cash to your employees and they sell $100 in gift cards, they receive $10 in cash at the end of their shift. With this method make sure that you employ and instant gratification technique so they see the results of their actions immediately.
2. Incentivize Customers: This can be a little trickier but the results may be the same, if not better. Offer something extra to customers who purchase gift cards. One way that you can accomplish this is by offering an additional card for a specific dollar amount spent. Using the same example as for the employees, if the customer purchases $100 in gift cards, offer them an extra $10 card as a bonus. You may also offer the card at a reduced price, such as a $100 gift card for $80. Remember the objective is to bring them back to your business after the holiday season is over. Another option that may add value to your transaction is to offer gift wrapping. You can promote this in a way that the recipient will never know what they are getting. Box the card along with a rock or something heavy and make it look beautiful to place under the tree. Convenience equates to less hassle for your customer so go the extra mile.
3. Reinvent Your Business: If you are reading this thinking there is no way that the business you are in can actually sell gift cards or certificates, don’t underestimate yourself. If you have customers, you have the potential of selling gift cards. Whether you are a graphic design firm, a pet groomer, or a radio account executive, people know people who need your services. Think outside the box of ways to engage your current customers in purchasing your services for future customers. If you don’t try, you will never know. Suggest that other businesses purchase gifts for their partners or their potential clients. There are multiple ways you can spin it but most importantly, don’t put your company out of the race toward gift card sales.
This holiday season make a big splash with efforts toward selling future business. Once the holidays are over you can truly use those additional sales to keep your business alive and thriving during the beginning of 2010. If you have other ideas to increase gift card sales, please leave a comment. We can all use fresh ideas on how to boost our sales this time of year.