Whether you are attending a trade show or a convention, you want to look your best when you display your business by purchasing a booth at an event. You are there to generate leads and network so your booth needs to stand out to gain attention from all of the other booths at the event. Here are some tips to help you get the most out of the next event you attend:
1. Entertainment: Nothing grabs people’s attention more than being entertained. Think about street performers, don’t they always have a group of people surrounding them? Consider hiring a magician for your booth. As the magician draws a crowd around your booth, start talking to the people who have been standing around watching him for a while. As new people join the group, allow them to enjoy the show for a while and then politely introduce yourself. Just like magic you will have left a lasting impression on your new clients.
2. Refreshments: Next to being entertained what else do people really enjoy…food! At the expos I have attended no one draws a larger crowd than the restaurants. Just because you are not in the food service industry does not mean that you cannot provide something for people to snack on. If at all possible I suggest making something that creates an aroma, like cookies in a toaster over. Remember how important sights, sounds and smells are to the image of your company.
3. Mingle: Bring someone to man the table and someone to work the crowd. So often I see people sitting behind their booth waiting for people to walk by. Rarely am I approached in the crowd and asked to come visit a booth. This will show your enthusiasm for your product or service. Engage people in conversation, tell them what you have to offer and why your company is unique, then walk them back to your booth and let the attendant explain your product in more detail while you go find another prospective customer.
Trade show and expo booths can be great exposure for your business! They are also expensive so you must be prepared to make the most of the event. Have a mechanism in place to collect business cards, raffle off items if possible, and create a booth that is colorful and eye-catching. Most importantly make sure you think outside of the box on how you will draw more attention to your booth than all of your competitors at your next event.
“Create your own visual style… let it be unique for yourself and yet identifiable for others.” ~Orson Welles